Is Flooret Legit? Learn About Customer Reviews, Products & Services

You've probably landed here after typing "is Flooret legit" into Google, maybe late at night, maybe with a browser tab full of flooring samples already open. And honestly, that's a smart move. Spending a few thousand dollars on floors you've only seen in photos, from a company you've never heard of before this week, is the kind of thing you want to check before you check out.

So let's actually get into it. Who is Flooret, what's the deal with their laminate, and what are real customers saying once the floor is actually down and lived on for a while?

Who Is Flooret, Really?

Flooret sells flooring straight to homeowners, online, no middleman involved. No distributor, no showroom markup, none of that. The company's been around since 2015, running out of San Diego, California, which by direct-to-consumer standards is practically ancient and most of these brands don't make it past year three.

Their whole argument is that flooring usually gets marked up over and over as it travels from the factory to a brand, then a distributor, then a store, then finally your living room. Cut out most of those stops, and you can sell the same floor for a lot less. That's the pitch, anyway, and it's not a new idea an plenty of mattress and furniture brands built themselves the exact same way.

What that means for you, practically, is there's no store to walk into. You order a sample box, look at it under your own lighting, in your own house, next to your own furniture, and then buy once you're sure. It's a bit more homework upfront, but it tends to save people real money.

Okay, But Is Flooret Actually Legit?

Yes. Not "probably legit," not "seems fine so far" so actually legit, with the receipts to back it up.

They've got a real office address in San Diego. Real customer service reps that people mention by name in reviews. Thousands of reviews on sites like Trustpilot and Reviews.io, where anyone, happy or furious, can leave feedback that Flooret can't quietly delete. Companies with something to hide tend to avoid that kind of exposure. Flooret hasn't.

Their floors also show up places outside their own site, which says something too. You can find Flooret listed through Home Depot, and independent home improvement writers who test flooring for a living have installed it themselves and written about the results. A company running an empty storefront with nothing behind it usually doesn't end up sitting on shelves next to established names like that.

That said, "legit" doesn't mean "flawless." A handful of orders do go sideways, and it's worth knowing why before it happens to you.

What People Are Actually Saying in Their Reviews

Read enough Flooret reviews and a pattern starts showing up pretty fast. Most people are happy. A good chunk are genuinely thrilled. And a smaller group ran into a real headache, almost always tied to one specific thing: shipping.

The good stuff people mention over and over:

• Floors that look far more expensive than what they paid

• Installation that turned out easier than expected, even for total beginners

• Customer service reps who actually helped them pick the right product, not just upsell them

• Flooring that's held up fine against dogs, cats, and kids who don't know what "gentle" means

One reviewer mentioned installing the whole thing themselves with just a couple of kids helping, expecting it to be a disaster, and being genuinely shocked when it wasn't. That "I did this myself and it still came out great" comment shows up again and again, which says something about how the installation is actually designed.

The Complaints Worth Knowing About Before You Order

Nobody selling thousands of orders a year gets a perfect scorecard, and Flooret's no different. The complaints that come up aren't really about the flooring itself and they're about freight.

Flooring is heavy. Like, genuinely heavy and a typical order can weigh 1,500 to 3,000 pounds once it's all on a pallet. That means it doesn't show up like a normal Amazon box. A freight truck drops it at the curb or end of your driveway, and getting it from there into your house is on you. A few customers said the packaging got a little beat up during that process, and getting reimbursed for damaged pieces took longer than they'd have liked, with some back-and-forth over paperwork before it got sorted.

None of that screams "scam." It's more of a "know what you're signing up for" situation. If you plan for delivery day properly, this is a total non-issue.

What Flooret Customers Are Really Saying on Trustpilot

If you want the honest version of any company, skip the marketing page and go straight to Trustpilot. That's exactly what we did with Flooret, reading through hundreds of real customer reviews because Flooret scored 4.2 out of 5 and to see what people actually think once the floor is down and they've been living on it for a while.

Here you can check honest and legit Flooret reviews on Trustpilot, as what people are saying about the brand:

What People Keep Praising

A few things come up again and again, almost like customers compared notes before writing their reviews.

The look of the floor surprises people. Over and over, reviewers describe their new floors as looking far more expensive than what they paid. Words like modern, seamless, and high-end show up a lot, especially from people who installed Flooret's vinyl plank throughout an entire home rather than just one room.

Durability holds up in real life, not just in theory. Pet owners in particular seem thrilled. Reviewers mention cats knocking things over, dogs zooming through the house, and floors that come out the other side without a scratch or dent to show for it. For anyone who's lived with carpet and dreaded the day a puppy discovered it, that's not a small thing.

Installation is easier than people expect. This might be the most common theme of all. Plenty of reviewers admit they'd never installed flooring before in their life, expected it to be a nightmare, and were surprised at how manageable it actually was. One person mentioned installing the main flooring with only two kids helping, after their original plan for help fell through, and still being happy with the results. Large plank sizes get credited a lot for making the job go faster.

Customer service gets singled out by name. It's not unusual to see reviewers mention a specific rep who helped them pick the right product for their space, or who talked them through a confusing part of the installation, like how to handle stairs. That level of specific praise is hard to fake.

People come back a year later just to say it still looks great. A handful of reviews are follow-ups, posted long after the original purchase, just to confirm the floor held up over time. That's the kind of review a company can't buy, and it says a lot.

What the Complaints Actually Look Like

No company gets a perfect scorecard, and Flooret's lower-starred reviews cluster around one thing almost every time: shipping.

Because flooring is heavy, orders usually arrive by freight truck rather than a standard delivery van. One reviewer described receiving roughly 2,000 pounds of flooring dropped at the end of their driveway, with the delivery company unable to bring it any closer. Moving that much weight into the house without help was, understandably, a real hassle for them.

A few reviewers also mentioned that some pieces arrived damaged, pointing to packaging that felt a bit flimsy for something so heavy. When that happens, getting reimbursed apparently isn't instant. A couple of customers described exchanging several messages with Flooret's team and needing to submit documentation, which took longer than they'd hoped, before the issue got resolved.

There's also the occasional review about arranging professional installation through Flooret's network, with one customer noting that the process of getting a contractor lined up took a few months, longer than they expected going in.

None of these complaints are about the product being fake, low quality, or a scam. They're logistics complaints, the kind that come with ordering something heavy and specialized online instead of driving to a local store and walking out with it the same day.

Does Flooret Even Sell Laminate?

Yes, and it's not some afterthought buried in a corner of the site either. Flooret's probably best known for its Modin vinyl plank line, but their Arista laminate collection is a real, fully built-out product line, with its own colors and finishes, sitting right alongside the vinyl and hardwood. So if laminate specifically is what brought you here, you're in the right place.

Wait, Is Flooret an Australian Company?

Nope. This one seems to trip people up because there are a few similarly named flooring brands overseas, but Flooret itself is American, through and through, founded and headquartered in San Diego, California. If you were shopping from Australia and stumbled on this name, you were most likely looking at an entirely different, unrelated company.

Where Is Flooret Actually Based? Any Physical Locations?

Their headquarters sits in San Diego, California, on University Avenue. But don't go looking for a showroom to walk into and there isn't one. That's kind of the whole point of how they keep prices down.

For actually getting your order to your door, they work with distribution points in multiple states, so your flooring probably isn't shipping all the way from California no matter where you live. The company handles it behind the scenes so orders move faster. For more details about delivery times, shipping methods, and what to expect after placing an order, check out the Flooret shipping guide.

If you want something close to a showroom experience, their free sample program is really the best you'll get, and honestly, it does the job.

Getting a Better Price With a Flooret Discount Code

Even with the factory-direct pricing, flooring isn't exactly pocket change. So before you check out, it's worth a quick look for a discount. Flooret runs promotions here and there throughout the year, and Coupondopa US keeps a running page of what's currently active, so you're not stuck refreshing their homepage hoping to spot one valid and working discount code.

Add your samples or flooring to your cart on Flooret's site, then look for the promo code box at checkout. Drop your code in, and the total should adjust right away. If it doesn't budge, check that the code hasn't expired or that it isn't restricted to a specific product line and not every offer stretches across the whole catalog.

Lastly, Should You Trust Flooret?

Based on what real customers say, and ten years of staying in business, the answer's a pretty clear yes. It's not an Australian company, it's not some sketchy dropshipping operation, and it's not too good to be true. The one thing worth genuinely preparing for is the freight delivery and that's just how heavy flooring ships. Everything else, from the quality to the customer service, holds up well under scrutiny.

Before you order, it's worth a quick check on Coupondopa for any live Flooret discount code, just so you're not leaving savings on the table, here you can find the best Coupondopa deals and discounts.